Wild Rush Eau de Parfum

Wild Rush — Initio Parfums Privés Eau de Parfum is a modern aromatic fougère that blends vibrant freshness with addictive sweetness, creating a fragrance charged with energy, confidence, and sensual warmth. Released in 2026 as part of Initio’s Supercharged collection, the composition explores the contrast between crisp aromatic notes and a rich gourmand-woody base. It opens with an invigorating fusion of bergamot and lavender, delivering a clean and uplifting freshness enhanced by the juicy vibrancy of red berries. The heart gradually melts into a warm and indulgent accord of caramel and vanilla, adding creamy sweetness and addictive depth while maintaining the fragrance’s refined fougère structure. As it settles, patchouli and sandalwood create a smooth woody foundation that feels sensual, modern, and long-lasting. Infused with Initio’s JOYDROP complex and developed through a neuro-olfactive protocol designed to stimulate feelings of joy and vitality, the fragrance transforms scent into an immersive expression of energy, emotion, and magnetic presence.

Fragrance family: Aromatic, Fougère, Gourmand

Olfactive pyramid
Top notes: Bergamot, lavender, red berries
Middle notes: Caramel, vanilla
Base notes: Patchouli, sandalwood